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Artwork Specifications

Supplying artwork
Fonts
Colour - Spots and Process
Acceptable file formats
Non-acceptable file formats

• 3.5" HD Floppy Disks
• 100MB or 250MB Zip disks
• CD ROM

Supplying Artwork via Email or our Online Quote Form
If you wish to supply artwork by email or via our online quote form, please make sure of the following:

• We only accept files up to 5MB by email. If the file is bigger, we recommend you send it on a disk. Make sure to contact your ISP to find out if you can email files larger than 2MB. Some ISPs have restrictions.
• Files can be supplied compressed by using WINZIP. When using WINZIP, save as a ZIP file. Please make sure you include all the files. We do not accept any other file compression types.
• All emails are to be directed to sales@palmersigns.com.au.

Fonts
Palmer Signs and Graphics mainly uses Bitstream fonts. All other fonts must be made into outlines using the appropriate software. If you have any questions about using fonts, please contact us before submission.

Standard Spot Colour
The standard colours of BLUE, GREEN, RED and BLACK are the only colours available in standard spot colour signs. In white knockout signs YELLOW is also available. Colours cannot be mixed to create additional colours. Colour components may butt up to one another but not overlap. Spot colours must be defined using these CMYK values:

Process Colour
Process colour allows clients to use full colour photographs as well as custom colours created by mixing process colours Cyan, Magenta, Yellow and Black (CMYK). If you intend to use a Pantone (PMS) colour, we suggest you find the closest match in a CMYK value that does not exceed the 220% inkload restriction. We do not guarantee an accurate representation of Pantone (PMS) colours as CMYK printing methods can only achieve a maximum of 35% colour consistency with the Pantone System.

If you have any questions about using colour please contact us before submission.

Palmer Signs and Graphics accepts the following file formats:
The following formats must be supplied as specified.

Adobe Photoshop PSD, Adobe Photoshop EPS: These files must be supplied to size and to the appropriate resolutions. Try to avoid setting entire signs in Photoshop, especially larger sizes. We recommend that Photoshop files be supplied in layers. Type will need to be rendered.

• Images with text (such as logos or entire signs) must be supplied at 400dpi. (It is preferred that logos and body text be done in vector format to achieve best results)
• Photos must be supplied at 300dpi.
• Due to our specialised printing, we prefer colour files supplied in RGB even if we output to CMYK. Grayscale is acceptable if the image is for a black and white or spot colour signs.

Adobe Illustrator AI and EPS, and Coreldraw: Avoid using features such as transparencies, mesh, masks and other complicated effects as they can cause printing problems.

• Fonts not supported by us must be outlined (or made into curves).
• Linked and embedded images must be supplied to the correct resolutions. If the images are going to be enlarged, please make sure the resolution is correct.
• Overprinting must be removed.
• Artwork must be saved in CMYK or Spot colour.

JPEG/JPG & Digital Camera Photos: All JPEG/JPG files must be supplied at high quality and at 300dpi. For digital camera photos, please use the highest quality setting the camera can take. Submit the original unmodified file to us. We do not recommend using compression when saving JPEG/JPG files. We do not accept any logos or text saved in JPEG format, as printing quality is poor due to JPEG/JPG file structure.

PDF Files: If supplying PDF files, please remember that we convert these files to Illustrator or Photoshop format. When saving any PDF files, please make sure the file is saved for Acrobat 5 and all editing capabilities are preserved.

When using compression, save all colour & grayscale bitmap images to an average downloading sample of 400dpi. For monochrome, use a downloading sample of 1200dpi. 8bit zip compression is preferred, any other compression will not be accepted. We do not recommend using any security features.

When dealing with fonts, please ensure to outline all fonts not supported by us. We only work with supported fonts and all other fonts will need to be outlined. Embedding fonts will not work, as we do not directly output PDF files.

We do not accept the following file formats:

Microsoft Office (Word, Excel and Powerpoint) & Works (WPS): These programs are not intended for professional printing and will not reproduce correctly with our specialised printing.
Microsoft Publisher: Due to program restrictions and compatibility issues, Publisher files do not convert correctly and are not compatible with our specialised printing.
GIF, BMP, PNG, SVG, PICT, MIX & PCX: Most of these files are designed for the Internet or screen usage and are not suitable for the print environment. They will reproduce with poor results.
Visio: Visio was not intended for professional printing and due to the nature of the program, does not convert to an acceptable format.

Customer Responsibility
Please ensure you supply an accurate printout of the layout if supplying on disk, or a low quality JPEG/JPG or PDF file if supplying via email. Final responsibility for the quality and suitability of all electronic files rests with the customer or agent. Palmer Signs & Graphics will not accept or process files that are not compatible with its production environment or those indicated on this document. Electronic artwork supplied using incorrect file formats or construction methods will be returned to the customer for correction.